Friday, December 12, 2014

Is it time to return to print ads

There is something about print ads that isn't captured by electronic screens. Even more so now that it is entirely possible that:
Robot fraudsters account for nearly a quarter of “people” watching online video ads and more than one in 10 display ads, according to the largest investigation to date into the digital advertising industry.
Bot fraudsters infect unsuspecting computer users with malware – malicious software. Sophisticated botnets mimic the behaviour of online consumers, pausing at ads, watching videos, switching websites and even putting items in shopping carts. This fake traffic is often bought by publishers who are unaware their audience is fake.

Despite all the advances that the Internet has brought us - the business model remains selling ads - and this is the domain of the great technology giant of our time - Google whose ads are about as eye-catching as ... er, well nothing. It is also the domain of the same technology behemoth's video ads via You Tube which are as good as, er, TV ads?

So should businesses continue to advertise online via Google or any kind of broad ad generating system such as Amazon? Or should they focus on narrow channels as is already happening - via Facebook, Hulu, etc.? Does this spell the beginning of the end for Google's business model?

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